L’Occitane attends Bristol Balloon Fiesta

Bristol International Balloon Fiesta returned to Ashton Court in 2022 after a pandemic hiatus. Our L’Occitane advertising hot air balloon attended the four-day event, providing marketing and advertising coverage for the brand.

The event, founded by Don Cameron of Cameron Balloons in 1978, is a free festival that takes place in Bristol, UK running from Thursday through to Sunday, with twice daily flights and two-night glow events.

The attendance of L’Occitane displayed the brand to hundreds of thousands of visitors with great social media interaction. The branded balloon performed a night glow display to a venue-packed crowd at the headline Saturday night glow and flew guests for the brand throughout the weekend, a unique offering that a hot air balloon can provide to clients.