Th Rowntrees Randoms Foamy Gnome balloon, G-NOMZ, was built outside of the UK and has an active volume of over 120,000 cubic feet which could hold over ten million Rowntrees Randoms!!! He is 140ft tall, pink and yellow and tours the world on a series of random adventures.
A lot of the initial 2010 UK tour was prior to the official launch and he has visited Reading, Guilford, Bristol, London, Birmingham, Nottingham, York, Gloucester, Preston, Brighton, Birmingham, Manchester and more...
Foamys' official launch was at Tower Bridge and Richmond Park in August 2010 with X-Factor's most ‘deadly' duo, John and Edwards Grimes. The campaign used Twitter, Facebook and Flickr to generate social media awareness for the product to amazing effect- he now has over 250,000 facebook fans!
Louise Barrett, Brand Manager at Nestlé (the maker of ROWNTREE'S®) said, "We're on a mission to make the world a more random place this summer and thought Jedward would be the perfect ambassadors for that! We can't wait to see the reaction of the nation when a giant Foamy Gnome hot-air balloon is travelling through the sky and hope our random events will encourage you to let your random side out® this summer!"
To keep up to date with all the latest information on the Foamy Gnome and his travels log on and join up to the ROWNTREE'S RANDOMS ® facebook group, http://www.facebook.com/rowntrees.randoms, follow the Gnome himself on http://twitter.com/FoamyGnome and finally view his random adventures on a map of the British Isles at http://www.rowntrees-randoms.co.uk/ and on Flickr http://www.flickr.com/photos/rowntreesrandoms/